Branding & UX/UI Design
ART DIRECTION
With no identity, and not even a solid name for their venture, a start-up digital travel company based in Poland, came to me looking for a complete brand. They needed a name, a logo, and an App…. oh, and all in one month.
I set to thinking of a name. It needed to be something that spoke about the no-nonsense, accessibility they offered to people that loved to travel. I thought of the name ‘BOOKED’ with the strapline ‘Destination Now’. This really speaks about the simplicity of finding your perfect trip with them, and the ease of booking through the App.
For the visual brand, a fresh 3-way colour palette was produced reflecting the feeling of warmth that a holiday brings, that is also recognisable from the sunset that accompanies the logotype. Images were also treated with the colour palette to keep them connected to the brand identity.
So, where do you want to go?