Talent Communications
ART DIRECTION - Agency: Havas People
Standard Bank Group is Africa’s largest bank, with a deep-rooted love for the continent it calls home. SB’s new corporate brand uses a new ‘Dreamcatcher’ device. The corporate device consists of 5 lines to create a Dreamcatcher that holds the central focus and messaging. We wanted to break free from corporate and create something both functional and beautiful, yet still recognizable as SB’s new Dreamcatcher.
When Lara Cassel (SB’s Marketing Strategic Business Partner) said “I want this to look better than the corporate brand.” We answered Lara’s call. By pushing the brand to a whole other level. Every piece of communication across the business had it’s own distinctive Dreamcatcher.