Global Employer Brand Identity
ART DIRECTION - Agency: Havas People
Costa Coffee needed an employer brand to sit alongside their new corporate brand. They were looking for a modern, visual approach that was flexible across all mediums whilst still keeping their familiar Costa brand.
Along with a whole new tone of voice, iconography-led visual lock-up, and with the new strapline ‘Loving your Craft’, a global identity was created along with an easy to use, informative and fun toolkit to help Costa with their new communications. A suite of distinctive “Loving your Craft’ icons were also created that could be used across the business functions.