Attraction Campaign
ART DIRECTION - Agency: Havas People
The Open University is a true pioneer and has inspired more than 2 million students to achieve great things. As a university that’s “Open to people, places, methods and ideas,” they have a strong educational and social purpose that’s shared by everyone who works there.
The Open University were looking to recruit a large number of academic and non-academic staff with a campaign that not only raises awareness of the OU’s successes, but also highlights how they enable their people, as well as your students, to achieve their ambitions.
Each of the concepts developed are based on the proposition: ‘Realise your ambition at the Open University’, and help realise the ambitions of people everywhere.